Building Online Stores with osCommerce: Professional Edition

Building Online Stores with osCommerce: Professional Edition will teach you how to use, build and maintain a complex, powerful e-commerce website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to:



* Increase your sales through cross-selling and up-selling

* Offer custom discounts and support the use of gift certificates

* Incorporate your own RSS feed to enhance the content of the site

* Use and control banners to market popular or profitable products within your store

* Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal

* Understand the security technologies involved in e-commerce and develop your own security and backup strategies

* Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes

* Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business







Download: http://rapidshare.de/files/21765741/...Book_.rar.html



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